Research Exclusive: Perspectives on Renewals from Vendors, VARs, Users - Outcomes (
Page 4 of 16 )
Nearly half of VARs say renewal dialogues contribute to healthy, profitable customer relationships and more than 40 percent use these conversations to sell additional products or services. Half say they are generating significant new business opportunities during renewal talks, while just 13 percent say they eschew upselling and stick to renewal.
