Pivot3 Wants Its Tech to Be All the RAIGE - Video Surveillance Market Growing
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Bell
said that the video surveillance market is growing rapidly, with the advances
in digital video technology, and that storage for a video surveillance system
can account for 50 percent of the system's cost. "The pixels and
resolutions in surveillance cameras are getting higher, with wider views, the
ability to recognize faces and read license plates now," he said.
The increase in file size and, in some cases, governmental requirements to
store the images for a period of time are overloading storage capabilities.
For markets such as government, especially in the area of homeland security,
storage requirements are crucial. "An airport, for example, may have
to shut down if they don't have cameras or storage that works,"
Bell
said. Casinos are also a huge market for Pivot3's technology, said
Bell,
since many have thousands of cameras and are regulated by state governments and
the gaming commission for image storage compliance.
Jasper Bruinzeel, vice president of marketing and sales for Wi4Net, a Pivot3
partner, said his customers are pleased with the Pivot3 storage technology
because it works so well. "Literally we haven't had any issues with
their systems, and they've been a great partner," he
said. Bruinzeel's company, a division of CelPlan, focuses on city
government customers with video surveillance needs.
So far, Bruinzeel counts the city of
Long
Beach and the city of
Milwaukee
as customers, and hopes that the Pivot3 technology will have other cities
calling. "This is a fairly new area for us as a company, and there
are only a handful of these types of systems so far," Bruinzeel
said. "But our goal is to add many, many more cities and to have
them on board with the technology from day one," he said, though he did
not discuss specific growth targets.
Outside of city governments and casinos, Bruinzeel sees a lot of
opportunities for other partners. "There are lots of vertical markets
where storage plays a role," adding that his company doesn't plan to enter
markets such as health care and financial services.
Bell
said that Pivot3's RAIGE technology would be a great fit in the health care
industry, since digital imaging of patient records is creating larger and
larger files and that hospitals need to comply with HIPPAA (Health Insurance
Portability and Accountability Act) requirements for image and record storage.
"There's
nothing specific to the video surveillance market—you can store anything you
want on this. There are a lot of potential markets that need constant
access to data, like high-performance computing, health care, public
safety and city government," he said.
