Ever since the debut of Apple’s iPhone smartphone, mobile devices have traveled an unstoppable path towards market dominance, with their growth rate dwarfing that of PCs. Now users are using Apple iPad and a host of Android smartphones and tablets from names such as HTC, Lenovo, Dell and others. More people are accessing the internet on the go, too. So it should come as no surprise that as PC market growth has slowed, the momentum of people accessing the Internet via PCs versus accessing the Internet via their mobile devices has shifted. Indeed, IDC is predicting a shift of tectonic proportions in the years to come. Here’s a look at the rise of mobile internet browsing and how its shockwaves will affect other trends as well.
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By 2015 more U.S. internet users will access the Internet through mobile devices than through PCs or other wireline devices.
Mobile internet users will grow by a compound annual growth rate of (CAGR) of 16.6 percent between 2010 and 2015.
Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015.
In 2015 40 percent of the world's population will have access to the Internet.
Consumer spending online is also poised for big growth – from $708 billion in 2010 to $1,285 billion in 2015.
That represents a compound annual growth rate of 12.7 percent.
Online advertising will also grow significantly increasing from $70 billion in 2010 to $138 billion in 2015.
Online advertising’s share across all media will grow from 11.9 percent to 17.8 percent.
"Forget what we have taken for granted on how consumers use the Internet," said Karsten Weide, research vice president, Media and Entertainment, at IDC. "Soon, more users will access the Web using mobile devices than using PCs, and it's going to make the Internet a very different place."
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