Why CES' Best Days are Over

  • By

    Don Reisinger

    | Posted 2012-01-09
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1. Microsoft Is Leaving
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1. Microsoft Is Leaving

Microsoft was one of the Consumer Electronics Show's biggest draws. Each year, it would kick off the event and set the tone for the rest of the week. But now that Microsoft is leaving, what can the CEA do to attract a Microsoft-like company? Chances are, very little.
The Consumer Electronics Show is the biggest event of the year for the technology industry today. Well over 100,000 people attend to get the scoop on the newest innovations in technology, from computers and smartphones to televisions to off-the-wall gadgets. But are the Consumer Electronics Show's best days behind it? Microsoft recently announced that this year's keynote address at CES will be its last. Verizon CEO Lowell McAdam dropped out of a keynote event he was planning to host. It appears that the wheels are coming off CES, and right now, the organization behind it -- the Consumer Electronics Association -- has no easy way to fix it. Simply put, times are tough at CES. And by the look of things, it appears the technology industry's biggest show is on a road to failure. Here's a look at why, after so many years of success, CES is on its way to becoming the next COMDEX.
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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