Channel Insider recently looked at the question WWSJD (what would Steve Jobs do) if the Apple CEO were running HP. Now we are shifting the focus to another technology giant, Google. As the world’s top search engine and the company behind the top mobile platform, Android, Google is a force to be reckoned with in today’s technology industry. And in some cases, especially mobile, Google has proven to be a thorn in Apple’s side. But if Larry Page stepped aside as CEO of Google and Steve Jobs took over, what sort of changes could the world expect? Would he run it the same way his predecessors have or would he try something new? Chances are, the Google as it is known today would look nothing like the company that Steve Jobs would turn it into.
Read on to find out what Steve Jobs would do as the CEO of Google:
of
Kill Chrome OS
The first thing Steve Jobs would do as head of Google would be to kill off Chrome OS, the cloud-based operating system coming to Chromebooks next month. Chrome OS isn’t as powerful as desktop operating systems, making it only useful for netbooks. And even then, the functionality won’t match Windows. Steve Jobs is not a software-focused person. And that’s precisely why he would ditch Chrome OS.
Bring Android to PCs, Netbooks, Laptops
Google’s mobile platform, Android, has proven wildly successful. But if Steve Jobs had his way, he would bring the mobile operating system to all computers, starting with netbooks and eventually moving up to full-sized laptops. Most importantly, the devices would be made by Google, not competing companies. Speculation abounds that iOS could eventually become the only operating system running on Apple’s line of products. If that’s the case, it would only make sense for Steve Jobs to prepare Android for other form factors, as well.
Vastly Improve Google’s Cloud Solutions
Though Steve Jobs is focused on hardware before all else, he also sees the value of competing against Microsoft in software. Realizing that, he would likely work hard to improve Google’s cloud offerings, like Google Docs. If a cloud-based productivity suite could match Microsoft Office, Jobs could finally reach his goal of taking down a key Microsoft platform.
Develop Smartphones
Google has so far decided to work with vendor partners to get Android into the wild. However, Steve Jobs wouldn’t follow suit. If he were running Google, he would undoubtedly develop smartphones that would compete with devices like the iPhone. It’s the Steve Jobs’ way.
Develop Tablets
Aside from smartphones, Google’s investors could also expect their new leader, Steve Jobs, to develop tablets. Currently, Motorola, Samsung, and others are offering Android on tablets. But with Steve Jobs leading the way, he would stop all that and bring Google tablets to the marketplace. Look for the iPad—Google-style.
Make Android Closed
Currently, Google’s Android platform is open and offered to development partners. With Steve Jobs at the helm, all that would change. Android would be locked down and Google would control every aspect of the operating system. It’s the Steve Jobs’ way. And it wouldn’t change if he were running Google.
Bring Secrecy Back
Google has had some trouble in the past stopping important product launches and details from leaking out. Apple hasn’t experienced such trouble because of Jobs’ desire to maintain secrecy at all cost. If he were running Google, Steve Jobs would bring secrecy to Google.
Develop Google Music
One of the key factors in Steve Jobs’ success over the years has been iTunes. He realized that there was a market for digital music, and he capitalized on it. Now, Google is offering a cloud-based music service, called Google Music. As the head of the search giant, Jobs would make Google Music extremely important to Google’s plans.
Improve Google TV
As the head of Apple, Steve Jobs has ensured that his company stands at the forefront of entertainment. That’s why he developed the iPod, doubled down on iTunes, and offered up a set-top box, called Apple TV. With Google, he would also double down on entertainment with the help of Google TV, a platform the search giant currently offers for the living room. With Steve Jobs in charge, Google TV would be a far better service.
Ignore the Enterprise
Google has been panned by critics who say that the search giant hasn’t done enough to appeal to enterprise customers. With Steve Jobs in charge, those critics shouldn’t expect anything different. Steve Jobs has always been somewhat apathetic to the enterprise’s needs, and that won’t change with Google.
Intel Technology Provider Program
Intel Technology Provider Program (ITP) helps resellers better understand Intel products which power the technology they sell, and enables value-add services such as remote manageability or anti-theft tracking. Learn More
WindowsForDevices.com
WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace. Click Here
10 Key Ingredients That Have Made Apple So Successful
10 Reasons RIM`s New CEO Won`t Fix the Company
Eight IT Jobs Skills That Win Six-Figure Salaries
Social Media Best Practices to Land that Dream Job
Channel Executives On The Move: 2012
Why SOPA Is Such A Big Issue
See All Slideshows
