Looking to keep those valuable customer relationships? Well, according to a new white paper, businesses that want to thrive in today’s rough-and-tumble economic environment better focus on servicing and listening to their customers. Channel Insider looks at best practices for setting up Voice of the Customer programs aimed at incorporating customer feedback into your products and services help your business grow.
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What’s a Voice of the Customer program?
Setting up a Voice of the Customer program means establishing plans and processes designed to systematically gather, manage and implement customer feedback across an organization, including products, service, and support. In addition Kyle LaMalfa, best practices director and loyalty expert for software firm Allegiance says. "...companies must ensure that they are putting the right people, processes and technology in place to support these programs."
Open the floodgates
Open up the communication gates and strive to stay in touch with your customers. Make sure you are gathering the good, bad and the ugly, and that the information is useable and actionable, whether its concerns, complaints, questions, suggestions, or ideas.
Respond
Don't just capture the information, be sure the organization is responding to customer feedback. Also, gather feedback continually and consistently as market and customer perceptions change quickly, and businesses need to keep their competitive edge.
Complete analysis
Surveys alone are not useful – be sure that analysis and metrics are implemented to see the total picture. The report says it is crucial to go beyond the tactical data to understand the factors and trends and sources of customer opinions and criticisms.
Real action
Customer-centric organizations need to implement organizational structures to ensure they act quickly to respond to customer feedback. In addition, ensuring that analysis occurs on actions that are taken is crucial to perpetually improve how a business meets the shifting demands of their customers.
Close the feedback loop
Making sure the feedback loop is closed is crucial to ensure that every significant piece of customer feedback receives the level of attention and response that it deserves. Implement technology and programs to meet that goal.
Measurement Essential
Be sure to know what ROI is anticipated and target optimal business outcomes. Then, use constant analysis and metrics to consistently revise and improve your customer program.
Intel Technology Provider Program
Intel Technology Provider Program (ITP) helps resellers better understand Intel products which power the technology they sell, and enables value-add services such as remote manageability or anti-theft tracking. Learn More
WindowsForDevices.com
WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace. Click Here
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