Rethinking Sales and Marketing to Buoy Business
Sales and Marketing Budgets Surpass IT SpendIT spending is expected to grow slowly but surely in 2010 at a rate of 3.5%, according to IDC. But sales and marketing spend will outpace IT budgets and grow by almost 5% through 2010. That means resellers focused on the high-tech sector can position their CRM solutions as boosters of efficiency and productivity and reap the benefits of the projected market growth.
In the CRM game? Well, good news for VARs focused on improving their customer's sales and marketing efforts. A new report from IDC shows that technology companies are looking to ramp up the cash they spend on improving productivity and efficiency of their sales and marketing orgs. Maybe, you should, too? Channel Insider takes a closer look.
Microsoft is trying to better position itself and its channel partn...