The opportunities abound for smart channel partners willing to leverage mobile platforms to improve marketing efforts or streamline internal business processes with the right custom applications. While custom development costs can add up, there has been a growth in modular, customizable mobile application development products and services that offer businesses the targeted application features they'd like to offer their customers or internal users without having to start development from scratch. Here's a sampling to get you started.
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Sweb Apps
Quickly create iPhone apps using a number of pre-built buttons and functionalities, including buttons that will send users directly to the business' Facebook or Twitter page through the application. Initial design starts at $299, with an additional $25 per month hosting fee and a $10 per month AppTracker fee to measure how many times the application is downloaded through the iTunes Store.www.swebapps.com
Mobile Roadie
Designed originally for bands and performers looking to create custom applications that offer a way to share photos, videos, music, news and show dates with fans, this iPhone and Google Android compatible DIY app platform service could also be used by businesses to share custom content with customers. Set up starts at $499, with a $29 per month hosting fee.www.mobileroadie.com
Canvas
Why reinvent the wheel? If your organization is considering developing some internal tools for in-the-field staffers such as sales personnel or auditors, it might be worthwhile to hit up the Canvas mobile app store for businesses before you hire a consultant. Canvas offers a panoply of B2B mobile apps that suit a wide variety of industry and functional needs. The service is $20 per month for unlimited applications on a single device. www.gocanvas.com
dotMobi Instant Mobilizer
More focused on mobile websites than applications, dotMobi enables small businesses to affordable use their existing online content on various mobile web platforms. The dotMobi Instant Mobilizer product transforms PC-based websites into mobile-ready websites meant to be consumed on the small screen. The service is currently available for free from a number of dotMobi domain reseller partners. www.instantmobilizer.com
BuildAnApp
Headed up by the former product manager for Microsoft's bCentral small business portal, BuildAnApp allows user to quickly create mobile apps using a variety of standard templates and a six-step wizard. The platform then creates an app and pushes it out to multiple device types: iPhone, Android, RIM, and Windows Mobile. Still in beta, BuildAnApp offers a 30-day free trial, charges $19.99 for submissions to the Apple App Store and $14.99 per month for unlimited updates to customer apps.www.buildanapp.com
Intel Technology Provider Program
Intel Technology Provider Program (ITP) helps resellers better understand Intel products which power the technology they sell, and enables value-add services such as remote manageability or anti-theft tracking. Learn More
WindowsForDevices.com
WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace. Click Here