How Apple Turns its Back on Business Customers

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    Don Reisinger

    | Posted 2010-12-02
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Xserve Wasn't Working

When Apple announced that it would discontinue Xserve by the end of January, it wasn't much of a surprise to the vast majority of enterprise customers that care about those products. Xserve was the also-ran in the marketplace. And it's clear now that Xserve didn't cut it. But in the process, Apple showed that it has no desire to be an enterprise-focused firm.
Is Apple is an business-focused company or a consumer-focused firm? Most people who are asked this would undoubtedly say the latter. But Apple has said in the past that although it caters to consumers, it delivers an enterprise component that companies can get behind. And in recent years, it has made strides at changing the way people perceive its efforts in the enterprise as its iPhone and iPad have infiltrated that realm. But full inspection of Apple's decision-making quickly reveals that the company is all about consumers. And in some respects, it has turned its back on the enterprise, deciding instead to force corporate customers to give in to Apple's demands with its products. Of course, that's not all that new from Apple. But as it continues to say that it's an enterprise-focused firm, the company isn't proving it. Simply put, Apple has turned its back on the enterprise in a big way. And the company doesn't seem to be willing to acquiesce to corporate demands. Read on to find out why Apple has turned its back on the enterprise, and why it might eventually pay off:
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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