Do you have loyal customers who have stuck with you through the recession? Loyal workers who have put in extra time unpaid to take up the slack for a reduced workforce? How do you say thank you to these clients and employees around the holidays? It’s important to express your appreciation for this kind of loyalty, and the holidays are a perfect time to do it. But instead of buying another mug at the Hallmark store or sending out another pre-printed card do it right. Opt for the personal touch and gifts that have meaning. Here’s our list of some of the most thoughtful and memorable appreciation gifts to give.
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Charitable Donations
Donating in the name of your client is a great idea, especially in today’s economic climate where organizations are struggling for funds. Experts say keep your charity of choice to non-polarizing organizations like the Red Cross, American Cancer Society, Unicef, and Global Santa.
Sweets and Chocolates
You can’t go wrong with high-end sweets from Godiva or locally-made treats from independent candy shops. Just make sure you are designating a recipient—you don’t want those expensive chocolates getting lost (or getting eaten in the mail room).
Wine and Booze
Unless you know your client is a non-drinker, good wines and bottles of liquor are always an option and much appreciated at the holidays.
Personalize It
Many vendors spend a lot of time with their clients, and have close relationships. Your mother was right – a thoughtful gift always means more. If your client is Tom Brady’s number one fan, a pair of NFL tickets may be in order. Just keep professional boundaries in mind.
Handwritten Notes
Nowadays, handwritten notes are pretty rare. Keep in mind slapping a printed label on a generic card does not reflect well on your brand. Writing personal notes of thanks is classy and meaningful.
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