With so many plays in storage, information management, data center consolidation, virtualization and cloud development, it stands to follow that EMC has plenty of healthy rivalries going strong within the tech community. The following are some of the strongest competitors vying for EMC's share.
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HP
HP showed it plans to play hardball with EMC following its massive acquisition of 3Par this year, hard-fought following its bidding war with Dell.
Microsoft
According to IDC, Microsoft managed to grow sales of its Hyper-V by 2009 by 215 percent year over year in the last quarter of 2009. With its Hyper-V platform and Azure framework, Microsoft is pinning a lot of its future success on virtualization and cloud development. In the process, it is taking EMC's VMWare head-on.
Symantec
Strong in security and information management, Symantec has long butted heads with EMC. It is likely that 'Big Yellow' will turn green with envy following EMC's sudden coup of an acquisition of Isilon for $2.25 billion this month.
Intel
Intel's big pick-up of McAfee this year parallels what EMC did with RSA four years back, and could signal a growing rivalry between the two.
IBM
EMC is going after IBM full throttle with its new Greenplum Data Computing Appliance offering, a product that it was so eager to serve up that it launched just 75 days after acquiring the data warehouse vendor.
Amazon
EMC's failed Atmos cloud service set its sights directly on Amazon as EMC hoped to deliver a mix of public and private cloud offerings that leverage its strong information management and virtualization assets. We'll see whether the company is able to keep up with Amazon on this front long term.
Oracle
Oracle's purchase of Sun put it directly in the line of fire from EMC. The two vendors will likely duke it out for supremacy in big data crunching, with EMC's Greenplum appliance competing directly with Oracle's Exadata Database Machine.
NetApp
Playing directly in EMC's playground of networked storage, virtualization and cloud, NetApp has long been the dark horse favorite that flies under the radar of the typical big angsty tech rivalries. Industry gurus have whispered rumors of NetApp acquisition and EMC has certainly been mentioned in possible pairings.
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