Spotlight - Channel Insider
Empowering the next generation Channel

Capitalizing on the Apple iPad and Other Tablet Computers
By Leah Gabriel Nurik on 2010-04-12



With Apple’s marketing machine pumping the iPad like mad, raising awareness of the tablet computer, what’s the potential bounty for resellers in this form factor? Channel Insider takes a closer look.
  • of
Buzz for Tablets

As consumers are lining up at Apple stores to buy iPads, a new report suggests that the heightened awareness of tablet devices could payoff for resellers who play their cards right. The key, says the report from Research and Markets, entitled, “The Rise of the Internet Tablet: Keys to Success,” lies in offering complete solutions featuring tablets, applications, content and wireless services, at an attractive price.

Not Brand, but Category

No doubt Apple’s traditional computing devices have yet to penetrate the enterprise market. But with the impact of the Apple iPhone and its myriad email and other business-friendly apps, along with enterprise IT adoptions influenced by consumer trends generally, the new mobile tablets may create demand previously unseen.

Complementary Devices?

According to Jim McGregor, In-Stat analyst, tablet computers may provide complementary opportunities with numerous mobile devices, such as smartphones and netbooks. Mobile operators are giving tablets high priority.

Addressable Markets

Relying on additional industry research, the report notes that demand for tablet computers will hit 50 million in 2014, with prices ranging from $400-$500. Multiple industries are predicted to benefit, including a semiconductor opportunity of $1.4 billion, and additional market bumps for battery and display vendors.

Watching Tablet Market Strategy

Critical for resellers is awareness of overall tablet market strategy. According to In-Stat, thus far only ICD and Apple have indicated carrier strategies, and only Apple is bundling content and applications. That could change quickly with the introduction of new tablet devices.

Vigilance is Necessary

Resellers who ignore the enthusiasm being generated for today’s tablet computers do so at their own peril. It’s not the size of the mobile devices that matter, but how the enterprise chooses to use it.

  • More slideshows

  
CHANNEL RESOURCE CENTER
 
 
 

Intel Technology Provider Program
Intel Technology Provider Program (ITP) helps resellers better understand Intel products which power the technology they sell, and enables value-add services such as remote manageability or anti-theft tracking.
Learn More
 
WindowsForDevices.com
WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace.
Click Here
 
Check out our top five picks for technologies that will change the game in enterprise computing.
Learn MoreClick Here