CXOs are often the first adopters and purveyors of new technologies, and they’re the ones to convince when pitching technology wares to the enterprise. A recent report by Frost & Sullivan got a glimpse of what CXOs really think about mobile communication tools. They want ease of use and reliability over sex appeal. Channel Insider takes a closer look.
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Desktops Left in the Dust
There is no doubt that every day workers are becoming more mobile, but that’s even truer for the CXO that rushes around from satellite office to business dinner. Every CXO surveyed opts for a laptop, leaving the days of the desktop in the dust.
Reliability More Important than Frills
Running multi-national corporations requires reliability and trust, and for the CXO selecting a laptop, it’s no different. What’s the chief reason the Chief chooses a laptop? Reliability. Pre-packaged add-ons and frilly features are less important, especially if they take away from the core function of the laptop.
Sleek and Sexy Smartphones Not for the Enterprise
Mobile devices loaded with email are almost standard-issue in most enterprises nowadays. CXOs view the smartphone as a business device, and standard mobile phones as more for personal use. Most find that sleek design, sexy multimedia capabilities and digital camera features just get in the way of the business use. Instead, CXOs are looking for ease-of-use and reliability in the ideal enterprise smartphone.
BlackBerry Entrenched
"The growth of smartphones, as a percentage of total mobile phone sales, has been quite dramatic in North America and the trend will only continue in the coming years," comments Brent Iadarola, Global Research Director of the Mobile and Wireless Communications Practice at Frost & Sullivan. "Interestingly, BlackBerry was the top-owned smartphone among U.S. CXOs; however, Apple's iPhone had the strongest brand loyalty."
Critical Collaboration
Adoption of collaboration tools is on the upswing, and even the CXO is getting into the act. 80% of CXOs use the same Web-based collaboration tools deployed across the enterprise. Surprisingly, CXOs seek to stick to the basics in collaboration tools, pointing to ease of use and desktop sharing as the most important features.
About the Survey
The end-user study titled 2010 U.S. CXOs' Choice: Mobile Computing Products and Service synthesizes survey results of interviews with US-based CXOs across a span of different industries to uncover their preferences for mobile communication and computing products & services, including smartphones, laptops, Web-based collaboration tools and location-based services.
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WindowsForDevices.com is the comprehensive news site covering Windows embedded technologies. Visitors get news, technical white papers, opinion columns and extensive directories covering the products and companies in the marketplace. Click Here
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