Bull's Eye Awards: Vendor Marketing Program of the Year

  • By

    Carolyn April

    | Posted 2009-12-17
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Effective vendor marketing programs should be all about demand generation and brand visibility for their channel partners. This year’s Bull’s Eye winners exemplified that goal in every sense. Read on to get a glimpse into their unique campaigns.

 

 

NetApp
Data is exploding and managing it all isn’t easy for the enterprise. NetApp stands out this year for helping its VARs educate the market and gain valuable business through its Dynamic Data Center Roadshow marketing initiative.

The storage vendor teamed with power partners VMWare and Cisco to capitalize on the increasing need for education around evolving data centers. Through the program, VARs hosted and then met individually with prospects to tailor their message and relate their products and value-added services to the specific business pain the prospect faced.

So far, the Dynamic Data Center program has netted over 1,200 customer leads for participating VARs and built a solid pipeline of $24 million, with $7 million already closed.

Net App is committed to providing for its channel. Along with Cisco and VMWare, the majority of the investment for the Dynamic Data Center Roadshow program was paid for by NetApp , Cisco and VMWare, yet all sales leads were directly returned to the partners via a managed registration system.  The program also helped the VARs to build credibility and elevate themselves and the products offered by standing side-to-side with NetApp, Cisco and VMWare. The participating VARs are now seen as true integrators, advisors and providers for best-of-breed storage and virtualization solutions.

>> Return to Bull's Eye Winners Page

 
 
 
 
 

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