Bull's Eye Awards: Vendor Marketing Program of the Year - Contender
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McAfee
There is no doubt that McAfee knows the security business. However, this year the company showed it also knew how to help its channel partners focus and attack—in a good way; not a malware kind of way.
In October of 2009, McAfee teamed up with security services firm Accuvant and laid out a plan to go after the SMB security market. Realizing that SMB customers needed education, risk assessments, and solutions to protect their organizations against the growing threats facing businesses today, the company put together a McAfee Best Practices Seminar Series entitled “15 Minutes to a Secure Business: Building a Maximum Protection Strategy with Limited Resources.”
The seminar focused on increasing confidence in Accuvant, educating the SMB market on security threats and generating interest in McAfee and Accuvant services and products. The seminar included a panel discussion by trusted security experts, including the Las Vegas Metro Police Dept, and presentations on the latest cybercrime threats as well as a methodology that customers can use to effectively secure their networks in just 15 minutes a day. Attendees also took part in an individualized risk assessment that highlighted their weaknesses and allowed Accuvant to pinpoint future selling opportunities.
The seminar was a marked success, bringing in more attendees than originally intended. Accuvant and McAfee have closed what they term as “significant” deals originating from the event.
