Spotlight - Channel Insider
Empowering the next generation Channel

Effective vendor marketing programs should be all about demand generation and brand visibility for their channel partners. This year’s Bull’s Eye winners exemplified that goal in every sense. Read on to get a glimpse into their unique campaigns.

Bull's Eye Awards: Vendor Marketing Program of the Year


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The Vendor Marketing Program of the Year award goes to the solution or service provider that produced a marketing program that produced measurable results in raising brand awareness, net-new customers and business opportunities.

Awards are given for the following:

  • CHALLENGER recognizes a vendor or individual that isn't in a leadership position today, but exhibits admirable qualities and momentum that shows promise for future success.
  • CONTENDER recognizes a vendor or individual that demonstrates the qualities and characteristics of excellence in channel performance and commitment.
  • CHAMPION is the person, vendor or organization that typifies channel excellence, outperforming all other nominees.



 
 
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  1. Bull's Eye Awards: Vendor Marketing Program of the Year
  2. Challenger
  3. Contender
  4. Champion