Bull's Eye Awards: Solution Provider Marketing Program of the Year - Contender
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Eze Castle Integration
Start spreading the news—selling into N.Y.-based hedge funds and investment
firms is no easy task. It’s tough differentiating a company and communicating a
message to some of the wealthiest business folks in the world. Technology
service provider Eze Castle
Integration spent 2009 doing just that, and, consequently, garnering leads through its
creative marketing programs run jointly with key partners like Microsoft,
VMware and Avaya.
Microsoft’s SMB-focused Into the Clouds Event in NYC spawned one of Eze
Castle Integrations’s most creative marketing
initiatives and produced significant prospect and marketing buzz. Promotion of
the event, held at the Rainbow Room, involved a three-stage teasing mailer that
unveiled clues like a mini rainbow and a view of the New
York City skyline, and culminated in the delivery of
the formal invitation. Tricks and innovative marketing thinking caused
Microsoft to honor Eze Castle Integration
with the 2009 New York Metro
General Manager Award for Sales and Marketing Excellence.
Along with one its other major power partners, Dell, the company threw other
creative and fun events that promoted the product and appealed to the tastes of
its target audience. In NYC, Eze Castle
Integration and Dell hit a homerun when they hosted a hundred hedge funds at a Yankees
game, which included a tour of the stadium and product briefing. And, in
the Windy City,
Dell and Eze Castle
Integration threw a Chicago-style steak dinner party to educate prospects on Dell’s
EqualLogic storage solutions.
This company’s activities are an example of effective marketing; so many
marketing efforts, while well-meaning, produce nothing because they are not
targeted and focused. These were.
