Spotlight - Channel Insider
Empowering the next generation Channel

It isn’t just the largest vendors that have the wherewithal to put together a stellar partner program. For the Bull’s Eye winners in this “smaller vendor” category, the key to their success has been to make partners the top priority route to market, then enabling them with program elements that drive business forward. Read on to find out our winner.

Bull`s Eye Awards: Partner Program of the Year (Class B)


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The Partner Program of the Year Award (Class B) goes to the vendor with less than $1 billion in gross revenue that exemplifies partnership through a program that provides superior attributes in partner sales support, marketing, technical assistance, collaboration, channel conflict management and consistency in rules of engagement, and provides a high return on investment for partner engagement.

Awards are given for the following:

  • CHALLENGER recognizes a vendor or individual that exhibits admirable qualities and momentum that shows promise for future success.
  • CONTENDER recognizes a vendor or individual that demonstrates the qualities and characteristics of excellence in channel performance and commitment.
  • CHAMPION is the person, vendor or organization that typifies channel excellence, outperforming all other nominees.



 
 
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  1. Bull`s Eye Awards: Partner Program of the Year (Class B)
  2. CHALLENGER
  3. CONTENDER
  4. CHAMPION