Bull's Eye Awards: In-House Public Relations Specialist of the Year - Champion
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Pam Salzer
How do you plan breakfast for 8,000 of your closest friends and
maintain open lines of communications with more than 640,000 partners?
Just ask Microsoft’s Pam Salzer, who transformed the Worldwide Partner
Conference from an annual event to the centerpiece of a vibrant,
interactive community of executives and resellers.
As the global economy started turning sour last year, Salzer – a
senior director of partner marketing – was given the job of
revolutionizing the annual gathering of Microsoft resellers and ISVs
into something that would attract partners and instill a sense of value
for making the effort and investment. Her peers at Microsoft say she
went above and beyond the call in prosecuting that goal. She oversaw
all the planning and logistics for the 8,000 event attendees who
converged on New Orleans this past summer, organized all the general
sessions and dozens of small meetings, and coordinated the meals,
special events and amenities. The event got the highest satisfaction
ratings in the WPC history.
If
Salzer were finished there, that would have been enough to warrant
recognition. But she didn’t stop there. She brought WPC into the
digital and social network age. She created a digital marketing
campaign in advance of the event to drive interest and registrations.
She hooked the conference in with digital social networks such as
Twitter and Facebook to extend the reach of WPC to tens of thousands of
Microsoft partners around the world. And the live video feed of
keynotes over Digital WPC’s Website extended the event message and
experience to those who couldn’t make the trek. Salzer’s efforts to
digitize WPC is best measured through Twitter; WPC was the third most
trafficked topic on the network during the event week.
Amazingly, WPC isn’t Salzer’s only responsibility. As a member of
the Microsoft channel marketing team, she’s intimately involved in the
planning and execution of marketing and communications programs for the
Microsoft Partner Network, Windows 7, Windows Azure, SQL Server 2008
and several other products and initiatives.
In the eyes of her Microsoft peers and the extended Microsoft
channel community, Salzer has done nothing less than an exceptional
job. For that, Channel Insider is proud to recognize Salzer as its
Bull’s Eye Champion for In-House Public Relations Specialist.
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