Bull's Eye Awards: Agency Public Relations Specialist of the Year - CONTENDER
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Marie Meoli Rourke, WhiteFox PR
Marie Meoli Rourke’s name is perhaps synonymous with the term “channel PR.” In
fact, that’s her handle on Twitter: @channelPR. What started out as a tiny
agency serving her former employer, Ingram Micro, Rourke’s firm, Whitefox PR,
has expanded to serve a broader client base of vendors, solution providers and
other channel companies.
But Rourke’s talents go deeper and wider than bullet points on a resume. She
is on every reporter’s speed dial and instant message buddy list. She’s a
master networker who is often asked to serve as a matchmaker between solution
provider and channel press, employer and job candidate, technology and story.
Rourke has developed real relationships with the people in media, forgoing the
form e-mails in favor of phone calls, jokes and an understanding of what
reporters need.
Rourke also built a specialty around managed services, representing N-Able,
for example, and deftly moving through this aspiring channel and the press that
covers it with a rich knowledge about what the business model means to the
industry.
