Bull's Eye Awards: Agency Public Relations Specialist of the Year

  • By

    Jessica Davis

    | Posted 2009-12-17
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PR is an art and the winners of our Bull’s Eye PR Specialist category for agency professionals feature a palette of serious professionals that take their jobs to the next level. Who balances the media and client scales the best?

 

 


John Welton, Voce Communications
There’s nothing like a juicy M&A tug-of-war among the vendors to put technology PR folks to the test. This year, John Welton, our Bull’s Eye Challenger for agency PR specialist, found himself smack in the middle of such a scenario—that lovefest otherwise known as the EMC versus NetApp battle to buy Data Domain. Plot twists, momentum shifts, CEO gaffes to the press, you name it. This story had it all, and Welton, whose client was NetApp, handled the management of the news with aplomb and professionalism.

It’s just one of the reasons he deserves this award. Welton has been with Voce Communications for a decade, currently an account director overseeing business-to-business and consumer technology accounts.

Welton brings to the table a level of professionalism that one might sometimes describe as understated. But it’s effective. Journalists appreciate him for anticipating their needs on a story, while he also toes that fine line between serving his client and the media. When the NetApp-EMC story was flipping back and forth in a bidding war, Welton kept journalists apprised—even made the CEO available—but maintained the necessary regulatory discretion that deals in the making require.

Welton’s year hasn’t been dull either. During a recession where nothing good was happening on Wall Street or technology businesses, he got to manage the recent news that his client, Fortinet, filed for an IPO. That’s a nice positive story that someone of Welton’s caliber deserves.

 
 
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 

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