10 Things Competitors Have Done to Kill RIM

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    Don Reisinger

    | Posted 2011-12-21
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1. Touchscreens, Galore
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1. Touchscreens, Galore

RIM has always believed physical QWERTY keyboards are best. But after Apple launched the iPhone, all that changed. Consumers have made touchscreens a near-requirement in the products they buy. RIM now offers touchscreens in some of its products, but they're not on the same level as the iPhone's.
Research In Motion is officially in free-fall. The mobile company's market share is on the decline, and its latest financial filing shows just how badly that drop is affecting its business. What's more, the company's co-CEOs Mike Lazaridis and Jim Balsillie have stuck to their guns, and in the process, ensured that going forward, RIM will be a loser. But to simply blame RIM and its management would be a disservice to the companies that have worked tirelessly over the last several years to slowly but surely dismantle the handset maker. Companies such as Apple, Google, Samsung, and others, have ushered in a new era of the mobile market. And in the process, they've made RIM look like the also-ran, and a company that simply doesn't know what to do to appeal to customers. Who would have thought as little as five years ago that RIM would be in the position it's in now? The mobile company that once ruled is now hoping to survive. And so far, it hasn't been offered a life line. Here's a look at how competitors have single-handedly taken the fight to RIM and all but killed its chances of staying strong in the mobile market.
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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