10 Reasons RIM Must Go Android

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    Don Reisinger

    | Posted 2011-12-07
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It's the OS People Want
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It's the OS People Want

Android is the operating system that the vast majority of consumers and enterprise users are looking for today. BlackBerry OS, on the other hand, is losing ground. If RIM wants to succeed, shouldn't it give customers what they want?

Although many in the mobile market hate to admit it, Android is the go-to platform for millions of consumers around the globe. In fact, over the last year, the operating system has been adopted so rapidly that just about everyone is wondering if it might become the Windows of the mobile space—a totally dominant force. Research In Motion should be especially concerned about Android. The BlackBerry maker once stood atop the mobile enterprise space, easily outselling the competition. But since Apple's iPhone started shipping in 2007, and Android became a hot commodity with a 43% share of the smartphone market in the U.S., according to Nielsen, RIM's products have become as fashionable as paperweights. To get its groove back, the company needs to figure out what to do. Luckily for RIM co-CEOs Jim Balsillie and Mike Lazaridis, we have a few ideas. Rather than try to make the BlackBerry operating system as popular, it's time RIM goes for Android. It might mean a major shift in strategy, but at this point, that's precisely what the mobile company needs.

 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 

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