Lavasoft Sees Porn Sites as Potential Partners

By Lawrence Walsh  |  Posted 2009-10-13 Email Print this article Print
 
 
 
 
 
 
 

The Sweden-based security software company best known for its Ad-Aware is looking to add unconventional partners to its channel strategy, including porn sites, banking portals and gaming services. Lavasoft says any place people spend time online is a potential distribution point for its software.

If Sweden-based Lavasoft has its way, it will soon distribute its security software through some of the most unlikely outlets: pornography, gambling, banks, social networking, dating and other popular Web sites.

Lavasoft, a Sweden-based company, is actively courting banks and other popular, non-technology and non-channel Web sites to host free downloads of its antispyware Ad-Aware package. Its reasoning is simple: You need to go where the people are - including what many would consider unsavory domains such as pornography sites.

"We don’t have a problem with a porn site as a distributor because that’s where the risk is and that’s where the risk takers are going," says Michael Helander, vice president of Lavasoft.

 

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Lawrence Walsh Lawrence Walsh is editor of Baseline magazine, overseeing print and online editorial content and the strategic direction of the publication. He is also a regular columnist for Ziff Davis Enterprise's Channel Insider. Mr. Walsh is well versed in IT technology and issues, and he is an expert in IT security technologies and policies, managed services, business intelligence software and IT reseller channels. An award-winning journalist, Mr. Walsh has served as editor of CMP Technology's VARBusiness and GovernmentVAR magazines, and TechTarget's Information Security magazine. He has written hundreds of articles, analyses and commentaries on the development of reseller businesses, the IT marketplace and managed services, as well as information security policy, strategy and technology. Prior to his magazine career, Mr. Walsh was a newspaper editor and reporter, having held editorial positions at the Boston Globe, MetroWest Daily News, Brockton Enterprise and Community Newspaper Company.
 
 
 
 
 
 

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