Top 5 Ways to Close the Deal with the CFO
IT's Relationship with the CFOIncreasingly, IT is moving right under the CFO. A recent report by Gartner had 42 percent of IT organizations reporting into the CFO, and 53 percent of CFOs said they wanted IT to report up to finance. That means if you're pitching tech solutions, increasingly your business hinges directly on the CFO's buy in.
By now, you know if you want to close the deal, you better start with the CFO. Tightened financial belts and quantifiable benefits put the CFO square-in-the-middle of the purchase process, often with the sole "thumbs-up" or "thumbs-down" power. Channel Insider takes a look at the IT-CFO relationship and the top 5 ways to influence the today's Chief Influencer in the current rough-and-tumble economic environment.
Microsoft is trying to better position itself and its channel partn...