SMB IT Spending: Inside the Mind of Small Business Owners
As the bread-and-butter customer base for much of the channel, small and medium business (SMB) IT spend can often be the best predictor of market and revenue growth for partners. According to several recent reports over the last month, signs look good as many SMBs look to increase their overall spending on the backs of important campaigns such as mobile implementations, cloud purchases and network improvements. Channel Insider takes a look at highlights from Parks Associates, IDC and CompTIA about what the purse-holders at SMB companies are thinking.
Given the fact that a referral lead is vetted on some level by a ch...