Channel News and Analysis - Channel Insider
Empowering the next generation Channel
 

Bull’s Eye Awards
Nominations Open for Channel Insider 2009 Bull’s Eye Awards
Nominations are now open for the Channel Insider 2009 Bull’s Eye Awards, which recognize excellence in customer service, technology prowess, business acumen, channel leadership, communications and community building, and innovation among vendors, solution providers, distributors and channel services companies.



Sponsored Links
  • Control VM Sprawl, What You Don’t Know Can Hurt You
  • FREE Sophos Encryption Tool: Encrypt, compress and share files easily
  • LSI 6Gb/s Portfolio Expands to Include SATA+SAS HBAs
  • Reduce the cost of managing your mobile workers.
  • Find out 7 Ways to Drive Data Center Efficiency
  • SonicWALL breaks through network and email gridlock
  • Save up to 40% on calling costs with Avaya Aura™



  •  

    Xandros Hopes to See More Store-Bought Linux

    in Channel News and Analysis


    Article Rating:starstarstarstarstar / 0
    Article Views: 910

    Rate This Article:
    Add This Article To:
    News: Xandros adds Office Depot to its list of a retailers, including CompUSA and Fry's, in effort targeted at a very specific set of the SMB.

    Xandros Added Office Depot to its list of retailers that includes CompUSA and Fry's, in an effort to reach more small and midsize businesses.

    In reaching out to small businesses through retail, the Linux distribution company is after a very specific part of the market: customers trying to keep older machines up and running, said Danny Essner, director of marketing for Xandros, based in Ottawa, Canada.

    Resource Library:
    Let your voice be heard! Vote on the most significant new product introductions in the channel. Click here to fill out our online ballot.

    "It's those SoHos [small office home office] with 25 seats who have a handful of machines they want to keep running but don't want to invest in the expense of XP or Vista or the hardware won't support it," Essner said.

    It's a different market than the companies traditional VAR channels can reach, most of which wouldn't deal in single boxes of software, he said.

    Linux has not traditionally done well in retail, but Xandros hopes Office Depot's specific focus on business rather than a mix of SMB and consumer would prove the difference, Essner said. Xandros found that its other national retailer, CompUSA, catered to such a model.

    All 1,000+ Office Depot outlets in the United States and Canada will carry the distribution, Xandros said.

    Click here to view exclusive channel research from Amazon Consulting.



    Discuss Xandros Hopes to See More Store-Bought Linux
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Channel News and Analysis Articles          >>> More By John Hazard
     


     


    [ci] feeds
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!


    HTML PLAIN TEXT

    Keep on top of news for VARs and Resellers with CI's Weekly Newsletter and Alerts.

     


    CHANNEL RESOURCE CENTER
     
     
    Enterprise Mobility Zone
    The Enterprise Mobility Zone (EMZ) blog is a tool designed to help senior IT executives discuss, create and deploy next-generation mobile strategies in their organizations.
    Go beyond yesterday's tactical approach to mobility!
     
    Build A More Efficient Data Center
    Demands are growing but budgets are not. Solve your pressing IT issues using the resources you already have. Determine which technologies can help you drive efficiencies and how they are applied. Gain a quick ROI on new initiatives
    Find out how
    Let Enterprise TechBrief do the work for you. Aggregated content, tech news, product reviews, vendor updates, how-to’s—all you need to boost your efficiencies and cut costs, all from one place.
    enterprisetechbrief.com