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Top 10 CIO Influencers When Choosing a General Service Provider - 6. Brand Familiarity
( Page 6 of 11 )

Generalist VARs tend to be large, sometimes multinational providers, such as Insight Communications or CDW. Therefore, it is likely that because of the sheer size of a generalist VAR, CIOs are not worried about being familiar with the company, as this only rated 24 percent.





 
 
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  1. Top 10 CIO Influencers When Choosing a General Service Provider
  2. 10. Security
  3. 9. Low Price
  4. 8. Consulting/Professional Services Capabilities
  5. 7. Ease of Doing Business
  6. 6. Brand Familiarity
  7. 5. Company Reputation or Recommendations
  8. 4. Customer Service
  9. 3. Reliability of Products/Services
  10. 2. Quality of Products/Service
  11. 1. Best Value for the Money