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According to Ziff Davis Enterprise Research, which conducted online surveys with 245 IT directors and managers, there are a number of influencing factors when it comes to selecting a service provider. Find out what the top 10 factors are here.  

Top 10 CIO Influencers When Choosing a General Service Provider - 6. Brand Familiarity


( Page 6 of 11 )

Generalist VARs tend to be large, sometimes multinational providers, such as Insight Communications or CDW. Therefore, it is likely that because of the sheer size of a generalist VAR, CIOs are not worried about being familiar with the company, as this only rated 24 percent.




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Slideshow Index:
  1. Top 10 CIO Influencers When Choosing a General Service Provider
  2. 10. Security
  3. 9. Low Price
  4. 8. Consulting/Professional Services Capabilities
  5. 7. Ease of Doing Business
  6. 6. Brand Familiarity
  7. 5. Company Reputation or Recommendations
  8. 4. Customer Service
  9. 3. Reliability of Products/Services
  10. 2. Quality of Products/Service
  11. 1. Best Value for the Money