Earth Day is no longer just about planting a tree and forgetting about
it until next year. While the general public's awareness of
environmental issues has been steadily on the rise, more companies are
beginning to jump on the bandwagon as well, selling their end customers
on both the positive PR and the cost savings gained by going green.
Here are some ideas VARs can take to their end customers.
Selling Green to Your End Customers - "Don't Limit Your Ideas"
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Don't Limit Your Ideas
How about adding GPS systems to the kinds of devices you offer to end customers, with the idea of helping them reduce lost time and wasted fuel when someone gets lost? Or looking into document management systems that digitize all those things that used to be printed out on paper? Position yourself and your company as not only a trusted IT adviser, but also one who knows how to save them money at the same time they reduce their carbon footprints.