Earth Day is no longer just about planting a tree and forgetting about
it until next year. While the general public's awareness of
environmental issues has been steadily on the rise, more companies are
beginning to jump on the bandwagon as well, selling their end customers
on both the positive PR and the cost savings gained by going green.
Here are some ideas VARs can take to their end customers.
Selling Green to Your End Customers - "Cut Back on Travel"
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Cut Back on Travel
The average price of gasoline to fuel vehicles climbed to $3.50 a gallon in the U.S. by mid-April 2008. And the airlines have felt the pain of fuel increases too, increasing the price for tickets. So is it any wonder that companies may be looking to curtail travel costs both by car and by plane? With telepresence systems, such as the high-definition, immersive ones offered by Cisco on the high end or LifeSize on the value end, your end customers can still have face-to-face contact with their customers, partners and remote employees, but without the regular outlay for travel expenses.
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