Saving Money, Not Environment, Drives Green ITBy eChannelLine | Posted 2009-04-13 Email Print
According to a new IDC report, businesses are motivated to go "green" to save money and improve efficiency, not to conserve energy or save the environment.
Green technology initiatives are becoming more prevalent, driven much by the need to save costs, but according to a researcher at IDC, even once the economy starts to pick up again, old habits of wasted energy are likely behind us.
A survey of IDC Green IT Forum registrants found that 68 per cent of respondents rate energy efficiency as top of mind when thinking about green IT, with 51 per cent saying their organizations' approaches to green IT was directly related to cost savings.
"We can talk about green technology and what we want to do with that, but unless it actually does save us money and is driven by the cost of energy itself, it's going to be further down the priority list of things to do," said Vernon Turner, senior vice president of enterprise infrastructure at IDC.