Apple has updated its iTunes privacy policy to let users opt out of its iAd platform, which launches July 1 to help iPhone and iPad developers make money from the 225,000 applications they've lodged in Apple's App Store. While users can hide from the interest-based ads, they can't avoid the location-based tracking Apple is using for its iPhone, iPads and computers.
Apple's updated privacy policy will not let users download any applications from the iTunes store without agreeing to the new terms and conditions. Timed for the launch of the vaunted iPhone 4, iAd lets developers insert advertisements within their applications.
Developers keep 60 percent of the proceeds from ads shown; Apple gets the remaining 40 percent of sales. iAd is Apple's plan to challenge Google, Yahoo, Microsoft and other Internet companies in the market for mobile ads delivered on smartphones and tablet computers.
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