Objectworld Beefs Up Bundles for SMBs - Great Success
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Quarton said his company has had great success with the UC Server Standard Edition,
in its former guise of Call Attendant Office. "It's a huge part of
our portfolio. We deployed it in both SMB and enterprise accounts, and
it's been a real differentiation point for us," he said.
Quarton said the Objectworld bundles give his company another opportunity to
approach customers across a variety of industries who haven’t previously been
potential communications customers. “By bundling CEBP, Objectworld is
creating a way to get to a customer set that we haven't really pursued,"
he said.
Currently, Quarton said his company has around 50 customers, ranging from
SMBs to large enterprises that Teoma is supporting on the Objectworld
products. He added that his customers run the gamut of industries, including
auto manufacturing, suppliers, education, financial services and health care. "It's
not really the industry, but the customer need and the type of things that each
bundle can help them with," he said.
Suter said Objectworld recently signed the 100th
VAR
to its channel program and is focused on expanding further. Objectworld
offers Web-based product training followed by a two-day, in-house lab component
for hands-on training, he said. The company is also close to releasing a
best practices guide for channel partners that will include customer
checklists, a needs analysis worksheet and other tools, he said. The guide
comes with Microsoft Project templates, so the steps that VARs need to deploy a
UC system are laid out clearly and easily, Suter said.
The bundles are compatible with the Microsoft Windows platform, but Quarton
doesn't believe that Microsoft's own UC platform will affect his Objectworld
sales or turn customers away. "We see it as a complement to our
solution," he said, adding that he leverages the Microsoft compatibility
with customers. "Objectworld can be layered into the environment to
enhance productivity and efficiency," he said.
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