Objectworld, a unified communications software provider, has revealed three product bundles aimed at helping VARs target the SMB sector.

The three products—Objectworld UC Server Standard Edition, Objectworld UC Server SIP Edition and Objectworld UC Server CEBP (Communications Enabled Business Process) Edition—are currently available to all of Objectworld's channel partners, said Martin Suter, the company's CEO.  

"CEBP is an emerging buzzword in the telecommunications industry, but that's what Objectworld UC Server has been doing for years now," said Suter.  "We are linking communications to help solve business problems."  

The three bundles are targeted at VARs with varying degrees of experience, he said. The UC Server Standard edition is designed to integrate with an end user’s existing legacy PBX system, Suter said, and is ideal for VARs unfamiliar with UC technology or who simply don't have a system integrator's level of experience.   

"This version insulates VARs from the complexities of telephony," he said, because solution providers can target SMB customers who already have dial tone and just want to take advantage of richer communications capabilities. Channel partners can use this bundle to target any customer with a telephone, Suter said. 

The UC Server SIP Edition is aimed at VARs whose small and midsize business customers want to transition to VOIP (voice over IP) without the time and integration required to converge existing systems.  Mike Quarton, CEO of Teoma Systems, an Objectworld platinum partner, said he expects this version to be popular. "I think [the SIP edition] is going to be very well-received. It's a complement to our portfolio, and there is a tremendous amount of interest in SIP today," he said.

The CEBP edition contains a richer subset of the UC and VOIP functionalities, said Suter.  The combination opens up opportunities for the channel to give their customers UC experience without having to rip and replace their PBX technology.