Most Profitable (Recession-Proof) Products - No. 2: Software as a Service
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2. Software as a Service (SaaS)
2008 Profitability Rating: 23%
2007 Profitability Rating: N/A
Profitability Change: N/A
Solution and managed service providers are beginning to discover the profit power of selling and delivering hosted applications as a service. Sure, ASP remains one of the most beguiled three-letter acronyms in the business, but the emergence of SaaS is providing solution providers with a new offering that relieves their customers of the complicated task of managing multiple licenses and constantly being caught in the upgrade cycle. Managed service providers are finding that once hardware comes under management, SaaS is the next highest customer request.