Most Profitable (Recession-Proof) Products - No. 5: Business Intelligence Software
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5. Business Intelligence Software
2008 Profitability Rating: 16%
2007 Profitability Rating: 18%
Profitability Change: -2%
One of the phoenixes to rise from the ashes of the Wall Street meltdown will be the need for more and better business intelligence applications. Business intelligence is more than just reporting capabilities; it’s about providing actionable data to make intelligent decisions. Microsoft, Oracle, SAP, SAS and IBM are launching scores of new applications to provide deeper business intelligence to companies from Fortune 500 to small businesses. Solution providers are not only finding tremendous software sales opportunities, but also professional services opportunities to optimize business processes to best leverage the power of business intelligence software. And with professional services come longer engagements and higher margins.