Most Profitable (Recession-Proof) Products - No. 7: Enterprise Applications
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7. Enterprise Application
2008 Profitability Rating: 14%
2007 Profitability Rating: 11%
Profitability Change: +3%
ERP, supply chain management, CRM, RFID monitoring and management systems, data mining and analytics, content management systems…the list of enterprise applications is endless. SMBs went through a period of believing that they could pick up free or cheap open-source applications, modify them and have robust, enterprise-class applications. That works for a while, but not for ever. Businesses are discovering the need for feature-rich, extensible and dynamic applications that help optimize business performance. This is driving demand for everything from run of the mill office applications to multimode relational databases.