Most Profitable (Recession-Proof) Products - No. 1: Security
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1. Security
2008 Profitability Rating: 31%
2007 Profitability Rating: 29%
Profitability Change: +2%
The tools for protecting data and IT infrastructure remain the hottest technology in the channel. Nearly one-third of solution providers say it remains the most profitable product set. Emerging technologies such as data loss prevention and application-aware firewalls are opening new product sales and services opportunities, which translate into hefty margins. And what about data loss prevention products? As one channel chief recently said, “it’s hot, hot, hot!” As businesses continue to implement virtualization and cloud computing strategies, security immediately becomes one of their paramount concerns. Cha-ching.
CLICK HERE to read more Channel Insider 2008 Midyear Outlook survey results