Channel News and Analysis - Channel Insider
Empowering the next generation Channel
 
security
Surprising Security Shortcomings After nearly a decade of threat warnings, evolving threats and billions of dollars in technology investments, you’d think that businesses have at least a baseline of IT security protections. Recent reports reveal some surprising security shortcomings in the business community.

Sponsored Links
  • SonicWALL VS Status Quo Solutions. No Contest
  • Sell BlackBerry® Technical Support and earn
  • Ready. Set. 7. See who’s building with Windows 7.
  • Special support for Microsoft partners in today’s economy
  • Green is a huge opportunity with HP PartnerONE


    		•  

    Making the Most of Marketing

    in Channel News and Analysis

    DATE: 2008-01-02
    By Channel Insider Staff

    Article Rating:starstarstarstarstar / 1
    Article Views: 2045

    How VARs and solution providers can get more from their marketing dollar is the subject of this Changing Channels podcast, with Circa 65 President and Chief Operating Officer Jim Markisohn.
    Making the Most of Marketing

    Resource Library:
    In this Changing Channels : How VARs and solution providers can get more from their marketing dollar is the subject of this Changing Channels podcast, with Circa 65 President and Chief Operating Officer Jim Markisohn.

    Host: Mike Vizard

    Length: 00:19:47

    border= Subscribe to this podcast




    Check out eWEEK.com's for the latest podcasts by eWEEK analysts, editors and reporters.





    Discuss Making the Most of Marketing
     
    >>> Be the FIRST to comment on this article!
     

     
     
    >>> More Channel News and Analysis Articles          >>> More By Channel Insider Staff
     

    Rate This Article: Add This Article To:
    Poor Best



    		 

    Related Content

    Articles Labs/How-To Multimedia

    SIGN UP FOR CHANNEL INSIDER NEWSLETTERS
    Reliable, timely information on the business of technology. Sign up now.

    RSS SUBSCRIPTIONS
    XML
    Add Channel News, Product Reviews, Trends and Analysis to your RSS newsreader or My Yahoo!

    ZDE Services
    > Ziff Davis Enterprise White Paper Library

    > eWEEK Blogs

     

    CHANNEL RESOURCE CENTER
     
     
    Best Free Antivirus Apps
    Microsoft isn’t the first vendor to offer free antivirus software to consumers and small businesses. Several vendors have free general available versions of their malware protection suites. Their strategy: get customers interested and open opportunity to partners. Here are few worth free AV packages worth considering.
    View Slideshow

    Top 10 Most Profitable Vendor Certifications
    Solution providers that invest in vendor technical certifications are more profitable, sell more complex systems and have better relationships with their customers, according to the new Channel Insider/Amazon Consulting certification study. But not all vendor certifications have the same ROI. The following vendors have the best certifications for return on their partners’ investment.
    View Slideshow
    The IT industry is in the midst of a mass metamorphosis. Lines are blurring between networking technologies, storage, servers, software and telephony. Vendors that represent the tried and true establishment in one discipline are now making hard-right turns into new, largely unfamiliar and often competitive markets. Read on to see just a few of the major convergence plays of the last year.
    View Slideshow