Insider's View of the Mind of the Midmarket IT Executive

  • By

    Jessica Davis

    | Posted 2009-06-26
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Insiders View of the Mind of the Midmarket IT Executive
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Insiders View of the Mind of the Midmarket IT Executive

IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers.

To win those customers, you must understand how midmarket IT executives think and who they rely on for advice. To help its partners, the Midmarket Group of distributor Arrow Enteprise solutions commissioned a survey of over 200 U.S.-based midsized companies of between 1,000 and 3,000 employees. Here's what those companies had to say.

To win midmarket IT customers, you must understand how those IT executives think and who they rely on for advice.
 
 
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 

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