IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers. But in order to win over those customers, solution providers and IT consultants must understand how they think, the nature of their pain points and who they listen to.

Inside the Mind of the Midmarket IT Executive - What to Expect: IT Spending in 2009

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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive

What to Expect: IT Spending in 2009 Also pre-Wall Street meltdown, 91 percent of midmarket IT executives said they expect IT expenditures to stay the same or increase over the next year. Thirty percent said expenditures would stay the same and 8 percent believed expenditures would decrease.

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