IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers. But in order to win over those customers, solution providers and IT consultants must understand how they think, the nature of their pain points and who they listen to.
Inside the Mind of the Midmarket IT Executive - The Impact of the Economic Slowdown: What They Said
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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive
The Impact of the Economic Slowdown: What They Said
While the survey was conducted
before the September 2008 Wall Street meltdown, a third of the
midmarket IT executives said they were not being impacted by the
economic slowdown.
Of the two-thirds who said they were impacted, 43 percent said the economic slowdown has made their jobs more stressful.
Other effects of the slowdown:
Limits ability to expand: 31 percent
Decreases company efficiency: 17 percent
Raises concerns over a less stable and less secure infrastructure: 17 percent
Channel News and Analysis 
