IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers. But in order to win over those customers, solution providers and IT consultants must understand how they think, the nature of their pain points and who they listen to.
Inside the Mind of the Midmarket IT Executive - What to Talk About if You Want Them to Listen
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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive
What to Talk About if You Want Them to Listen
More than half—55 percent—of midmarket IT executives said that data management would be the top IT initiative under consideration in the next 18 months.
Security ranked second in terms of importance at 46 percent, followed by server virtualization at 28 percent.
Channel News and Analysis 
