Inside the Mind of the Midmarket IT Executive

  • By

    Jessica Davis

    | Posted 2008-09-29
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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive

What to Talk About if You Want Them to Listen
 

More than half—55 percent—of midmarket IT executives said that data management would be the top IT initiative under consideration in the next 18 months.

Security ranked second in terms of importance at 46 percent, followed by server virtualization at 28 percent.

Other areas rated important were:

  • Storage: 26 percent
  • Collaboration: 22 percent
  • Desktop virtualization: 12 percent


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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 

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