Inside the Mind of the Midmarket IT Executive

  • By

    Jessica Davis

    | Posted 2008-09-29
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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive
 

What Business Issues Are on Their Minds?

Midmarket company executives were asked to rate business issues that were important to their companies' future success. They ranked them in the following order.

  • 78 percent said "information security" was the most important issue.
  • 69 percent said "reducing costs"
  • 64 percent said "improving customer service"
  • 53 percent said "managing growth"
  • 33 percent said "access to capital"
  • 33 percent said "staffing or aging work force issues"
  • 23 percent said "running an eco-friendly or energy-efficient business"


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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and Forbes.com. She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at jessica.davis@ziffdavisenterprise.com
 
 
 

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