Channel News and Analysis - Channel Insider
Empowering the next generation Channel

IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers. But in order to win over those customers, solution providers and IT consultants must understand how they think, the nature of their pain points and who they listen to.

Inside the Mind of the Midmarket IT Executive - What They Want from You


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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive


What They Want from You

Midmarket IT executives said they wanted to see improvements from their IT consultants in the following areas:
  • Cost of services and solutions: 52 percent
  • More technical knowledge: 44 percent
  • Better understanding of their business issues: 40 percent




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Slideshow Index:
  1. Inside the Mind of the Midmarket IT Executive
  2. Tough Crowd
  3. Who They Listen to
  4. What They Want from You
  5. What Business Issues Are on Their Minds
  6. What to Talk About if You Want Them to Listen
  7. The Impact of the Economic Slowdown: What They Said
  8. What to Expect: IT Spending in 2009