Channel News and Analysis - Channel Insider
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IT vendors have long recognized the potential value of midmarket customers, and most agree that the best way to reach these customers is through channel partners, VARs, resellers, IT consultants and solution providers. But in order to win over those customers, solution providers and IT consultants must understand how they think, the nature of their pain points and who they listen to.

Inside the Mind of the Midmarket IT Executive - Who They Listen to


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CHANNEL INSIDER: Inside the Mind of the Midmarket IT Executive
 

Who They Listen to
(Hint: Probably Not You)

Most midmarket IT executives, 59 percent, rely on their own internal resources for strategic and tactical IT advice.
Other sources were the following:

  •     Peer companies: 31 percent
  •     Magazines and journals: 30 percent
  •     Local IT consulting firms: 29 percent
  •     Industry analysts: 29 percent
  •     Local resellers: 16 percent
  •     Large IT consultants 15 percent


 



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Slideshow Index:
  1. Inside the Mind of the Midmarket IT Executive
  2. Tough Crowd
  3. Who They Listen to
  4. What They Want from You
  5. What Business Issues Are on Their Minds
  6. What to Talk About if You Want Them to Listen
  7. The Impact of the Economic Slowdown: What They Said
  8. What to Expect: IT Spending in 2009