Channel News and Analysis: Green Leadership: Vendors Leading the Eco-Friendly Charge
Oil prices may be plummeting, but it won’t last forever. If the energy shock in recent years has taught us anything it’s that conservation is good for both the environment and business. These tech vendors are leading the charge in making the earth greener and more efficient.
Oil prices may be plummeting, but it won’t last forever. If the energy shock in recent years has taught us anything it’s that conservation is good for both the environment and business. These tech vendors are leading the charge in making the earth greener and more efficient.
This Rhode Island-based power-protection company offers visitors to its Web site an e-book titled, “Go Green, Save Green,” which touts the environmental and financial benefits to implementing environmentally sound IT solutions.
From using environmentally friendly components (BFR- and PVC-free) to implementing a global green-packaging strategy, Dell has embraced green technology as tightly as it has the channel.
Product recycling is big with HP and getting bigger, as the company recently expanded its recycling program beyond hardware and printer cartridges. Its new high-performance energy-efficient data center technologies also deserve green kudos.
Long a leader in green technologies, IBM was named the top company for climate change strategy and practices across all major technology and consumer companies by the Ceres investor coalition. (Dell and Intel also ranked high on the list.)
Eliminating lead and halogen in its manufacturing processes, and developing responsible packaging design to eliminate waste are just the tip of the iceberg of Intel’s eco-friendly initiatives.
Achieving energy reduction is the name of the game at Liebert, a division of Emerson Network Power. Pushing the standards of energy efficiency, such virtualization and infrastructure optimization, may not be the flashiest way to get recognized for its green IT initiatives, but Liebert has stuck with—and had success with—a proven method for easily reducing a company’s carbon footprint.
Although not as vocal as its counterparts in the green revolution, Microsoft is a grass-roots supporter of sustainable living, even down to its corporate cafeterias, which recently achieved certified green restaurant status by the Green Restaurant Association.
This storage company takes a less-is-more strategy toward green IT – fewer machines running at higher efficiency makes for a greener planet. And it practices what it preaches, with eco-friendly corporate policies such as trip reduction and uber-recycling programs, that have earned NetApp a California Waste Reduction Award Program award.
Every job at Sun is an eco-job, and the company is serious about incorporating environmental responsibility into the entire lifecycle of its products. Sun recently achieved its goal of reducing its carbon dioxide emissions by 20 percent, years ahead of the 2012 goal set forth by the EPA, and reducing its global data center footprint by more than two-thirds.
Super Micro Computer lives, breathes and wears green technology, literally. The components manufacturer and white-box builder touts an eco-friendly stance on all facets of its business, even down to the green ties its sales people and executives wear to symbolize Super Micro’s commitment to the environment.
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