He made his remarks at the Microprocessor Forum here, which was dedicated to the topic "Advances in Power Efficiency—Addressing the Global Challenge."

A common power format, or CPF, Vucurevich said, would help alleviate the "mess" that faces chip designers when trying to reduce power levels. The CPF concept is currently being promoted by an industry coalition that includes Cadence, Freescale, Advanced Micro Devices, ARM, Fujitsu, ATI and others.

Vucurevich noted that reducing power consumption at the chip level is not just of importance to hardware companies, though he did state that low-power devices such as cell phones and handheld games would benefit greatly from chips with an improved performance-to-power ratio.

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He noted that server farms can consume immense amounts of power. For example, he said, the servers hosting Sony Online Entertainment's online game EverQuest consume 1.4 megawatts of electricity. "It's an environmental concern as well as a consumer concern," he said.

Last year marked the crossover point where more silicon went into consumer devices than into machines dedicated to pure computation, he said. "This is due to embedded devices, in part" he said, including signal processing chips, dedicated graphical processor units and similar processors.

This creates "a market window that continues to shrink," he said. That is, chip makers and device manufacturers are pushing to move their products to market more rapidly. But this allows less time for testing and revising microprocessor designs, if the basic design requires improvement.

As a result, he said, many of the challenges in chip design move "upstream," away from the traditional synthesis and placement stages, where much of the validation usually takes place, to the earlier architecting and RTL (register transfer logic) stages.

Click here to read about major chip manufacturers discussing their design road maps at the Microprocessor Forum.

"Design models need to be stronger," Vucurevich said, "and we need more robust designs."

"Low power requires you to think about a lot more things that complicate your design," he said. These issues include listing voltage isolation, state retention, clock gating and multithreshold voltages.

These new challenges, he said, require a tighter interconnection of hardware and software design, as well as a more formal way to deal with power at the design stage. Currently, he said, solving power issues can be thrown in as design suggestions, or later in the manufacturing process as a byproduct of trying to minimize die size, or at many other points. "There's no formalism," he said.

Partly, he said, this is due to a lag in automated chip design software, which currently does not fully automate power factors. Vucurevich noted that such factors as synthesis, testing, simulation and virtual prototyping often are not handled in a consistent manner among chip designers. "This makes it very difficult to automate," he said.

But with a CPF, he said, automated chip design software can assign parsers to these factors and streamline the process. Vucurevich said ARM used an automated design process that took power-saving factors into account to design a test chip that achieved a 40 percent overall power reduction and a similar decrease in power leakage compared with typical design processes.

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