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    9 Opportunities for Selling BI to the SMB

    in Channel News and Analysis



    DATE: 2009-08-24 | By Ericka Chickowski
    Article Rating:starstarstarstarstar / 5
    Article Views: 17031

      Table of Contents:
    1. 9 Opportunities for Selling BI to the SMB
    2. 1. Define business unit KPIs and embed those into company strategy
    3. 2. Lose the dependence on spreadsheets
    4. 3. Start looking at meta-data management tools
    5. 4. Set up cross-functional teams to facilitate BI deployment
    6. 5. Architect usage monitoring into BI systems
    7. 6. Invest in formal training
    8. 7. Implement customer-facing dashboards
    9. 8. Establish a BI
    10. 9. Re-evaluate BI software licensing, deployment and service options

    The following steps are recommendations for small and medium organizations to improve their BI intelligence. Each provides channel partners a great opportunity to not only sell BI tools but to layer consulting and services on top.

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    9 Opportunities for Selling BI to the SMB - 9. Re-evaluate BI software licensing, deployment and service options


    ( Page 10 of 10 )



    9. Re-evaluate BI software licensing, deployment and service options
    Aberdeen Group says:
    The rapidly evolving field of BI is trending toward capabilities that are open and standards-based, offering greater opportunities for better buying scenarios.

    Channel Insider says:
    Vendor and contract analysis are one of the most fundamental value propositions offered by quality VARs. Channel partners that stay on the lookout for more competitive licensing and deployment options will engender trust and satisfaction among their customers. Don’t think of more affordable or open-source tools as a cut in your revenue stream. Very often businesses will pour their savings back into BI investments in value-added services that mean better margin for channel partners anyhow.


     




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